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Audience Responses and Gendered Paratexts in Film Title Translation: Evidence from Chinese Social Media

Xiaoming Tian, Xuduo Gao, Fei Wu

Cultural Conflict and Integration · 72-86 · 10.55121/cci.v3i1.1090

This study investigates translated film titles as ideological sites in contemporary Chinese media discourse, where gender identities are erased, objectified, misrepresented, or reclaimed. It examines how such paratextual choices trigger cultural conflict and negotiation during cross-cultural circulation. Guided by paratext theor