Global Communication and Media Studies

Global Communication and Media Studies

Global Communication and Media Studies (GCMS) is an interdisciplinary, peer-reviewed academic journal focused on unpacking the complex interactions between communication, media, and globalization. Its primary aim is to advance scholarly discourse on how global interconnectedness reshapes media systems, communication practices, and digital ecosystems—and how these, in turn, influence cultural, political, social, and economic processes worldwide. The journal seeks to transcend regional and disciplinary boundaries, publishing rigorous research that balances analysis of global trends (e.g., transnational media flows, platform globalization) with attention to local contexts (e.g., cultural adaptation of media, regional media policies). Additionally, it aims to inform evidence-based policy and ethical practice, supporting efforts to foster inclusive, equitable, and responsible global communication environments aligned with broader societal goals.

Current Issue

Vol. 1 No. 1 (September 2025)

View Vol. 1 No. 1 (September 2025)

Recent Articles

Articles
The Role of Media in Shaping Public Perception and Policy-Making During Urbanization in the Digital Age

Emily Johnson

1-17

5 (Abstract) 2 (Download)

This study explores the multifaceted role of traditional and digital media in influencing public perception of urbanization challenges (e.g., housing shortages, traffic congestion, environmental degradation) and driving policy-making across three countries: the United States, China, and Brazil. Using a mixed-methods approach (content analysis, surveys, and policy document review), we analyze 5,000 media texts (2021–2024) and... more
Articles
Social Media’s Role in Public Health Crisis Communication Across Global Cities: A Comparative Study of New York, Seoul, and Sydney

Emma Wilson

18-34

2 (Abstract) 1 (Download)

This study explores how social media influences public health crisis communication (pandemic response, infectious disease outbreaks, environmental health risks) in New York (USA), Seoul (South Korea), and Sydney (Australia). It uses a mixed-methods approach—content analysis of official posts, public perception surveys, interviews with communicators—to analyze 4,200 social media artifacts (2021–2024) and 3,600 public responses, focusing... more
Articles
Digital Media’s Role in Cross-Cultural Urban Branding: A Comparative Study of Tokyo, Dubai, and Singapore

Linda Tan

35-51

1 (Abstract) 0 (Download)

This study explores how digital media shapes cross-cultural urban branding and public perception of Tokyo (Japan), Dubai (UAE), and Singapore. Amid globalization, urban branding attracts tourism, investment and talent, with digital media (social media, VR, influencer partnerships) as a key international channel. Using mixed methods (content analysis of campaigns, cross-cultural surveys, interviews with practitioners), it... more
Articles
Algorithmic Recommendation Systems and Adolescent Media Literacy in Global Cities: A Comparative Study of Toronto, Berlin, and Bangkok

Pimchanok Srisawat

52-66

2 (Abstract) 0 (Download)

This study explores how social media (TikTok, YouTube, Instagram) algorithmic recommendation systems (ARS) shape 13–17-year-olds’ media literacy (access, analyze, evaluate, create content) in Toronto (Canada), Berlin (Germany), Bangkok (Thailand). Using mixed methods—surveys of 4,500 adolescents, 180-participant focus groups, content analysis of 2,000 ARS videos—it identifies cross-cultural differences in ARS exposure, cognitive biases, and media literacy.... more
Articles
Metaverse Technology in Cultural Heritage Communication of Global Cities: A Comparative Study of Kyoto, Mexico City, and Edinburgh

Sofia Mendez

67-82

2 (Abstract) 0 (Download)

This study explores how metaverse tech (VR, AR, 3D modeling, blockchain artifacts) shapes cultural heritage communication (virtual exhibitions, immersive tours, interactive storytelling) in Kyoto (Japan), Mexico City (Mexico), Edinburgh (UK)—cities with rich cultural legacies. Using mixed methods (content analysis of 2,800 metaverse heritage artifacts, surveys of 3,600 global users, interviews with 30 practitioners), it identifies... more

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