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The Path of AIGC Helping Construct Cultural Digital IPs --Taking the Construction of Hemudu Digital Cultural IP as an Example

Han Lin, Weichen Jia

Cultural Arts Research and Development · 1-13 · 10.55121/card.v5i2.341

In the context of the digital era, cultural IP design faces the dual challenge of the constraints of traditional creative forms and the imperative for innovative breakthroughs. This paper takes Hemudu culture as the research subject and explores the application path of artificial intelligence generated content (AIGC) technology