Taking a social identity theory approach, this qualitative phenomenological study ‎investigates how international graduate students from three Asian nations in the United States ‎establish their language identities. The study employs informal interviews with six individuals ‎from three Asian nations to inquire about the significance of their individual experiences as they ‎relate to the formation of their... more

This paper explores the role of the Maltese ethnic associations and clubs in Australia and their impact on the Maltese community. The study delves deeply into the contribution that such associations and clubs have given to the community in matters of language and culture. Since the flow of migration from Malta to Australia has practically stopped,... more

Virtual and Augmented Reality (VAR) has emerged as an innovative pedagogical tool, widely adopted to enhance language learning. This study examines its integration into English for Specific Purposes (ESP) curriculum, emphasizing immersive environments that foster engagement, comprehension, and authentic language use. VAR-assisted ESP utilizes tools such as VR goggles, headsets, Google Cardboard, Virtual Speech, and... more

In an era where consumers are presented with vast choices, effective communication is of utmost importance for brands that desire to establish meaningful connections with consumers and set a strong presence in the market. This study explores the multifaceted relationship between linguistic elements and brand identity, focusing on how strategic linguistic choices play an important role... more