This study conducts a comprehensive lexico-semiotic analysis of the social media signage employed by selected Pentecostal churches in Livingstone, Zambia. A qualitative descriptive design was adopted, utilizing a dual theoretical framework of Halliday's Systemic Functional Grammar (SFG) and Kress and van Leeuwen's Visual Social Semiotics (VSS). Data from Instagram, Facebook, and church websites were scrutinized to decode... more

Despite ongoing sociological research, there is no clear consensus on gender-based differences in language use, particularly in terms of lexical choices. This gap underscores the need for further research. The present study aims to contribute to this area by examining gender differences in the use of lexis among students at the National University of Lesotho.... more

Despite extensive research on news discourse, limited attention has been given to how pragmatic strategies function in digital news to shape meaning and guide audience interpretation. Analysing a corpus of news articles from various online sources—such as The Guardian, BBC News, and The New York Times—the study aims to examine how pragmatic strategies are employed... more