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An Onomastic Analysis of Shop Names: A Case of Manyama Market in Zambia

Pethias Siame, See Muleya, Raphael Prince Akeem Chisenga

Linguistic Exploration · 78–92 · 10.55121/le.v2i1.459

Motivated by the role of commercial onomastics in trade and business, this study linguistically analyses shop names in the multilingual context of the Manyama market in Kalumbila, Zambia.  Three objectives guide this study: to identify the morphological processes employed in the formation of shop names at Manyama Market, to desc