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The Impact of Language on Branding: A Comprehensive Analysis

Nkandu Musonda, Pethias Siame

Linguistic Exploration · 37–46 · 10.55121/le.v2i1.250

In an era where consumers are presented with vast choices, effective communication is of utmost importance for brands that desire to establish meaningful connections with consumers and set a strong presence in the market. This study explores the multifaceted relationship between linguistic elements and brand identity, focusing o