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2 articles

Article

Open AccessPublished: 6 April 2025

The Impact of Language on Branding: A Comprehensive Analysis

Nkandu Musonda, Pethias Siame

Linguistic Exploration · 37–46 · 10.55121/le.v2i1.250

In an era where consumers are presented with vast choices, effective communication is of utmost importance for brands that desire to establish meaningful connections with consumers and set a strong presence in the market. This study explores the multifaceted relationship between linguistic elements and brand identity, focusing o

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Article

Open AccessPublished: 18 October 2026

The Status Quo of Language and Gender in the Urban Informal Economic Spaces in Zambia

Pethias Siame, Raphael Prince Akeem Chisenga

Linguistic Exploration · 156–167 · 10.55121/le.v3i2.102118

The informal economy has become a lifeline for urban populations in Zambia, particularly in cities like Lusaka and Ndola. The growth is a direct response to widespread economic hardships and significant rural-urban migration. Within this vibrant sector, the intersection of language and gender remains a critically understudied ar

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