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Guardians of Rural Heritage: Exploring Residents’ Attitudes towards the Inheritance of Intangible Cultural Heritage in Chinese Traditional Villages

Huaheng Shen, Lingyun Yu, Nor Fadzila Aziz, Li Peng, Yufeng Long, Yu Luo, Xiaokang Xiang

New Countryside · 22-39 · 10.55121/nc.v3i2.182

As pivotal agents in traditional villages, residents play a crucial role in the preservation and continuation of intangible cultural heritage within these villages. Grounded in the theory of planned behaviour, this study examines residents’ attitudes toward the inheritance of intangible cultural heritage in traditional Chinese v