Search this journal

Chinese Streaming Platforms in Global Media Ecology: Case Analysis of iQIYI and Bilibili

Mingxuan Qi, Pingping Ma, Honggang Liu

Global Communication and Media Studies · 1-15 · 10.55121/gcms.v1i1.102430

Against the backdrop of global digital media transformation, with the deepening of cross-border media flows and the rapid iteration of digital communication technologies, the global streaming media industry has become a core carrier of cross-cultural communication and digital economic development. As one of the world’s largest a