Global Communication and Media Studies

Open accessAvailable worldwide2760-4098ISSNQuarterlyPublication frequencySubmit manuscript

About the journal

Global Communication and Media Studies (GCMS) is an interdisciplinary, peer-reviewed academic journal focused on unpacking the complex interactions between communication, media, and globalization. Its primary aim is to advance scholarly discourse on how global interconnectedness reshapes media systems, communication practices, and digital ecosystems—and how these, in turn, influence cultural, political, social, and economic processes worldwide.

Frequency — Quarterly
Open Access — free for readers, with article processing charges (APC) paid by authors or their institutions.

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Article

Open AccessPublished: 8 December 2025

Chinese Streaming Platforms in Global Media Ecology: Case Analysis of iQIYI and Bilibili

Mingxuan Qi, Pingping Ma, Honggang Liu

Global Communication and Media Studies · 1-15 · 10.55121/gcms.v1i1.102430

Against the backdrop of global digital media transformation, with the deepening of cross-border media flows and the rapid iteration of digital communication technologies, the global streaming media industry has become a core carrier of cross-cultural communication and digital economic development. As one of the world’s largest a

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Long-Form Video Platforms →Business Model →iQIYI →Bilibili →Global Media Ecology →

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Current: 2025 Vol.1 No.1

28 September 20251 Article