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Lexico-Semiotic Analysis of Pentecostal Social Media Signage in Livingstone, Zambia

Pethias Siame, Charles Nyirenda

Linguistic Exploration · 1–11 · 10.55121/le.v3i1.458

This study conducts a comprehensive lexico-semiotic analysis of the social media signage employed by selected Pentecostal churches in Livingstone, Zambia. A qualitative descriptive design was adopted, utilizing a dual theoretical framework of Halliday's Systemic Functional Grammar (SFG) and Kress and van Leeuwen's Visual Social