2026 Vol.2 No.1

Negative customer online reviews significantly influence potential customers' purchasing behaviors and damage the reputation and profitability of online shops. The process of responding to such reviews involves the strategic construction of pragmatic identity to meet communicative needs in service recovery. However, research on pragmatic identity construction in cross-border e-commerce contexts... more

The expansion of Information and Communication Technologies (ICTs) has transformed access to communication, education, employment, and social participation across developing countries. However, unequal digital access continues to reinforce gender disparities, particularly among women in rural Bangladesh. This study examines the behavioral and structural dimensions of the digital gender divide b... more

The growing need to reconcile economic growth with environmental sustainability and employment generation has positioned the bioeconomy as a central pathway for long-term structural transformation. However, existing research has largely examined economic, environmental, and labour-market dimensions separately, limiting understanding of their integrated developmental effects in emerging economie... more

This study adopts a qualitative perspective to deepen understanding of Generation Z’s subjective experiences regarding the Fear of Missing Out (FOMO) phenomenon in online shopping. Grounded in behavioral economics concepts such as loss aversion, scarcity effect, and bounded rationality, the study complements predominantly quantitative approaches in the existing literature. This study aims... more

Disadvantageous inequality aversion is considered a universal human tendency, probably because it serves as a mechanism to motivate continuous cooperation by punishing behaviors that are perceived as unfair; however, it can change depending on the circumstances, such as social norms, values, power relation... more

Employment, as the cornerstone of societal well-being, is a critical economic issue that concerns the immediate interests of the general public and the broader national development. However, existing research has generally overlooked the significant role that factor input prices play in the employment process of enterprise employees. Therefore, based on data from the China Industrial Enterprise... more