The digital transformation of religious communication has created new opportunities and challenges for engaging Muslim millennials with classical Islamic spirituality. This research examines how Jalal al-Din Rumi's ethical teachings—rooted in the esoteric (bāṭinī) tradition of Islam and expressed in his major works, Mathnawi, Fihi Ma Fihi, and Divan-e Shams—are reinterpreted and disseminated through contemporary digital... more