Latest Articles
Linguistic Exploration
Articles

The Impact of Language on Branding: A Comprehensive Analysis

In an era where consumers are presented with vast choices, effective communication is of utmost importance for brands who desire to establish meaningful connections with consumers and set a strong presence on the market. This study explores the multifaceted relationship between linguistic elements and brand identity, focusing on how strategic linguistic choices play an important role in shaping consumer behavior and enhancing brand engagement and visibility. The primary objective of this study is to examine the impact of language on brand perception. This paper aims to provide insights into how brands can leverage language to strengthen their market position and resonate with target audiences. The study employs a mixed-methods approach, combining qualitative content analysis of branding case studies with quantitative surveys assessing consumer responses to different linguistic strategies and qualitative surveys providing empirical data on consumer preferences and perceptions related to branding language. In analyzing linguistic strategies and their effectiveness in enhancing brand identity and consumer loyalty, this research is guided by Semiotics theory which examines how signs and symbols convey meaning, and social identity theory which explores how language shapes group dynamics and brand affiliation. The findings show that the strategic use of language in branding helps brands to make meaningful connections, convey their values effectively, and adapt to changing market dynamics, ultimately leading to greater branding success. This paper provides actionable insights for brands aiming to cultivate a compelling and resonant brand narrative and differentiate themselves in an ever-evolving competitive market.

Cultural Arts Research and Development
Articles

Imagery, Fantasy, and Fiction: Magical Realism in Indonesian Literature

Literature is often regarded as a mere reflection of socio-cultural life. In fact, literature actually creates its own world, which ignores social-cultural boundaries and fantasy. Therefore, this research aims to reveal the representation of imagery, fantasy, and fiction in the context of magical realism in the novel Mustika Zakar Celeng by Adia Puja. This research uses a qualitative method with three focus approaches, namely semiotics, content analysis, and hermeneutics. The data source is the novel Mustika Zakar Celeng by Adia Puja. Data collection is done by reading, recording, and coding techniques. The result of this research is that Adia Puja’s novel Mustika Zakar Celeng is an aesthetic form of art created by the human creative process. This novel raises sexual issues in rural communities as well. The issue of sex causes social polemics, which leads to the loss of gender boundaries, ethics, and logic. By combining elements of reality and fantasy, the novel presents an absurd socio-cultural phenomenon of Sundanese society. The confluence of fact and myth results in the novel creating an "The Other" world.  Because of the infinite relationship, the novel is a representation of imagination that blurs the boundaries between fact/myth, logic/fantasy, realism/magic, which are built from social reality and fiction.  For this reason, an important implication of this research is that literary works can be a means of connecting interdisciplinary studies, to understand the complexity of socio-cultural dynamics in narrative texts.

Philosophy and Realistic Reflection
Articles

The Quest for Happiness: Medieval Perspectives for Our Future. Philosophical and Literary-Historical Investigations

Human life makes sense only if the individual can achieve a certain degree of happiness. In order to address this topic in an insightful and effective way, this paper turns to a selection of medieval literary narratives where the focus specifically rests on happiness that an individual might achieve when the circumstances and the ideals are right. As human beings, happiness does not simply come into our lives, at least not for adults. Instead, much intellectual education is required to gain the ability to distinguish between self-created meaning and relevance and alien control and enslavement as expressed in fake happiness. Hence, this paper intends to outline some preliminary thoughts and present literary and philosophical material from the Middle Ages where the issue of happiness has already been examined and discussed from various perspectives, inviting us to revisit them for our learning experience today and tomorrow. Since ancient times, philosophers have investigated the true meaning of happiness, offering the results of their experiences and insights. In order to reinvigorate the discourse on happiness, this paper draws from late antique philosophy, medieval verse narratives, and German literature from the nineteenth and twentieth centuries, including a modern-day movie. The quest for happiness has been ubiquitous, and it continues to matter for us universally across all cultures. The Humanities by themselves might not bring about happiness, but they certainly offer important perspectives toward the meaning of human life, individuality, the sense of community, communication, and compassion, all of which pave the way toward happiness.

Linguistic Exploration
Articles

Onomasiological and Semasiological Perspectives in Studies on Neology

This paper presents a theoretical and methodological model for applying the concepts of onomasiology and semasiology to studies on neology. The creation of a neologism can be seen as an onomasiological process (from concept to denomination), whereas the interpretation of a neologism may be regarded as a semasiological process (from denomination to concept). In other words, the creator of a neologism starts from the concept he/she has in mind to find the best way to express it linguistically (onomasiology); the decoder of a neologism, in turn, starts from a neological expression to identify the meaning(s) intended by it (semasiology). In analyzing a neologism from one perspective or the other, different questions may be asked: a) from an onomasiological point of view, what linguistic resources are available to the speaker to create a neologism with the intended meaning; what resources are best suited to the specific communicative intentions of the creator of a neologism; what phonological, syntactic, semantic factors etc. influence the choice of a lexical creation mechanism, etc. and b) from a semasiological point of view, what are the possible meanings of a given neologism; what mechanisms can the listener use to properly interpret a neologism; etc. The argument is exemplified with the analysis of neologisms in the Base de neologismos do português brasileiro contemporâneo (Contemporary Brazilian Portuguese Neologism Database) and in the corpus of journalistic blogs that integrate Ganança’s dissertation.

New Countryside
Articles

Cultivating Sustainable Health in the Rural Mississippi: A Need Study for Green Economic Developmental Initiatives through the SNAP-Ed program

This study explores the potential role of the Supplemental Nutrition Assistance Program Education (SNAP-Ed) in fostering a green economy in rural Mississippi, specifically in Adams, Claiborne, and Jefferson counties. Using a mixed-methods approach, we conducted a comprehensive needs assessment to identify the nutritional and physical activity challenges faced by elementary school-aged children in these communities. Our findings highlight critical issues, including high obesity rates, poor dietary patterns, and limited access to fresh, healthy foods. These challenges not only affect individual health but also have broader implications for community well-being and economic sustainability. We argue that SNAP-Ed interventions are uniquely positioned to address these issues while simultaneously advancing environmentally sustainable food systems. By encouraging healthy eating behaviors such as increased consumption of fruits and vegetables, SNAP-Ed can support local agricultural economies, minimize food waste, and reduce the carbon footprint associated with food production and distribution. Our recommendations emphasize the integration of community-based food initiatives into SNAP-Ed programming. Initiatives such as school gardens, farmers’ markets, and community-supported agriculture can enhance food security, promote equitable access to nutritious foods, and empower residents to participate in sustainable farming practices. These efforts have the potential to transform rural Mississippi into a model of health-driven, community-centered, and environmentally conscious economic growth.

New Countryside
Articles

Sustainable Development and Environment of Biomass from Agriculture Residues

This communication discusses a comprehensive review of biomass energy sources, environment, and sustainable development. This includes all the biomass energy technologies, energy efficiency systems, energy conservation scenarios, energy savings, and other mitigation measures necessary to reduce emissions globally. This study highlights the energy problem and the possible savings that can be achieved through the use of biomass energy sources. Also, this study clarifies the background of the study and highlights the potential energy saving that could be achieved. The use of biomass energy sources describes the objectives, approach, and scope of the theme. However, to be truly competitive in an open market situation, higher-value products are required. Results suggest that biomass technology must be encouraged, promoted, invested in, implemented, and demonstrated as a whole, especially in remote rural areas.

Classical Literature
Articles

Translation Methods for Food Culture-specific Expressions in David Hawkes’ English Translation of the Chu ci

The Chu ci, a significant legacy of ancient Chinese culture, showcases a diverse range of culinary vocabulary that mirrors the lifestyle of the ancient Chu people and reflects the deep-rooted Jingchu culture of China. This paper focuses on analyzing the translation methods of food-related vocabulary in the Chu ci, with a specific focus on the pieces known as the “Da zhao” (“The Great Summons”)and “Zhao hun” (“Summons of the Soul”) in the canon, which serve as the primary research object in this study. The present study primarily investigates the influential translation of the Chu ci by the renowned sinologist David Hawkes, namely, The Songs of the South (1985). It aims to explores the methods employed by Hawkes in translating the food culture-specific expressions in the Chu ci. The research findings were that as a distinguished sinologist, Hawkes took into consideration the cultural background and cognitive habits of the target readers in translating. He utilized various translation methods such as interpretation, adaptation and communicative translation to effectively interpret the original text. Besides, the paper evaluates the shortcomings present in Hawkes’ translation, including mistranslations and omissions. The goals of this study is to offer some insights and guidance for future translators, promote cross-cultural dissemination and understanding of Chinese culinary culture, and enhance global recognition and appreciation of the unique charm of Chinese civilization.

Urban Planning and Construction
Research article

Investigating the Construction of a Post-earthquake Shelter Using the Super Adobe Method in Herat, Afghanistan

Earthquakes, as one of the most destructive natural disasters, have always posed significant challenges to humanity. The construction of temporary housing in post-earthquake conditions is very necessary and should be considered as a life-saving measure. To ensure the safety and health of the people affected by the earthquake, it is necessary to provide solutions for cheap, fast, and safe housing. Construction solutions for cheap and fast housing in times of crisis require the use of earthquake-resistant technologies. Among the types of post-earthquake temporary housing, housing construction using Super Adobe is one of the solutions that speed up the construction process and reduce costs. The purpose of this article is to investigate the need and construction of an emergency shelter using the Super Adobe method after the deadly earthquake in Herat, Afghanistan in 2023. The research paradigm is qualitative and comparative methods and logical analysis have been used in it. In the first part, the types of emergency shelters were compared and the construction of emergency shelters using the Super Adobe method in Herat was evaluated. Then 38 samples made in the Sanjab village of Herat were examined. The results of the research show that according to the geographical, economic, social, physical, and rural conditions of the region, the problems and challenges in the preparation of materials, and the construction of earthquake-resistant shelters, the Super Adobe method is the most suitable option for the construction of emergency shelters in this region. The ability to implement in a short time, the use of local materials, compatibility with the rural context, resistance to cold, heat, and climatic conditions of the region, resistance to earthquakes, low cost, and compatibility with sustainable rural development are the main reasons for the compatibility of this plan with the existing post-earthquake conditions.

Announcements
  • Editor-in-Chief Recruitment Notice

    Announcements

    Dear Colleagues in the Academic Community,   Transportation Development Research is a newly established academic journal aimed at providing scholars with a platform for exchanging and sharing research achievements. Currently, we are seeking an experienced and dedicated scholar to serve as the inaugural Editor-in-Chief of our journal.   Responsibilities and Expectations:   Lead the academic direction and development strategy of the journal. Oversee the review process and select suitable reviewers to ensure the quality of submitted manuscripts. Collaborate with the editorial team to drive the day-to-day operations and development of the journal. Actively engage with the academic community to enhance the visibility and impact of the journal.   Qualifications:   Demonstrated excellence in the relevant field with a strong academic track record. Substantial academic and peer-review experience. Enthusiasm for advancing the development of the journal and the ability to lead a team. Active participation in academic discourse with a strong academic reputation.   Application Process:   Interested individuals are invited to submit their resumes and a letter of application for the Editor-in-Chief position to tdr@bilpub.com.   We look forward to your contributions in building Transportation Development Research into an outstanding academic journal. Thank you for your attention and support.   Best Regards,   Editorial Team Transportation Development Research

    29 December 2023
  • New Journal Alert: Urban Planning and Construction

    Announcements

    We are excited to announce the launch of our new journal, "Urban Planning and Construction," dedicated to exploring the dynamic field of urban planning and construction. As we embark on this exciting endeavor, we invite scholars and researchers to join us as esteemed editorial board members and editors-in-chief. If you are passionate about urban planning and construction and would like to contribute to this scholarly platform, we welcome you to apply as a self-nominee or recommend suitable candidates for the positions. Kindly download the Scholar Information Form, fill it out, and submit it to the editorial department. For the inaugural issue, we are offering a special opportunity to submit manuscripts free of charge. Yes, you read that right! We are waiving all article processing fees for the first edition. To maintain consistency, please refer to our author's guidelines for formatting details, available at: https://ojs.bilpub.com/index.php/upc/about/submissions. Feel free to contact our editorial department at upc@bilpub.com for any queries, suggestions, or submissions. Join us on this exciting journey as we delve into the realms of urban planning and construction together! Urban Planning and Construction Editorial Team

    14 September 2023
  • Transport Development Study Vol. 1 No. 1 (2023): Inprogress

    Announcements

    New Journal Launch! Transportation Development Research is excited to announce the launch of our inaugural issue! As we embark on this journey, we are searching for dedicated individuals to join our esteemed editorial board as editors and chief editors. Whether you would like to self-nominate or recommend someone, we welcome your participation. To express your interest, please download the Scholar Information Form, complete it, and submit it to our editorial office. Call for Manuscripts For the first issue, we are offering free manuscript processing. All article processing fees are waived! To ensure your submission meets our guidelines, please refer to the Author's Guide:https://ojs.bilpub.com/index.php/tdr/about/submissions. Contact Information For any inquiries or submission of the Scholar Information Form, kindly direct your emails to tdr@bilpub.com. Join us in shaping the future of transportation research! Transportation Development Research Editorial Team

    14 September 2023
  • Pre-publication of the first issue of Food and Drug Safety

    Announcements

    We are excited to announce the launch of a new journal, Food and Drug Safety, dedicated to the exploration of topics related to the safety of food and drugs. We are currently seeking qualified individuals to join our editorial board and serve as the chief editor. If you have expertise in this field, both self-recommendations and recommendations of others are welcome. To apply, please download the Scholar Information Form, fill it out, and submit it to the editorial office. For the inaugural issue, we are offering free manuscript handling and waiving all article processing fees. Authors are encouraged to submit their manuscripts in accordance with the guidelines outlined in the Author's Guide: https://ojs.bilpub.com/index.php/fds/about/submissions. For any inquiries or submissions, please contact the editorial office via email at: fds@bilpub.com. We look forward to your participation and contributions in promoting food and drug safety research! Food and Drug Safety Editorial Team

    14 September 2023
  • Classical Literature First Publication (Issue 1, 2023): Inprogress

    Announcements

    Welcome to our newly created journal! We are looking for editorial board members and editors-in-chief, and we invite scholars to nominate themselves or suggest suitable candidates. If you are interested, please download the Scholar Information Form, fill it out and submit it to the editorial office. It is worth mentioning that we will process manuscripts for the first issue of the journal free of charge and completely waive the article processing fee. Authors are kindly requested to refer to our author guidelines to ensure proper and consistent article formatting, the link to the guidelines is here: https://ojs.bilpub.com/index.php/cl/about/submissions . If you have any questions or need further advice, please send them to the editorial office at: cl@bilpub.com. Classical Literature Editorial Team

    14 September 2023
  • Congratulations on the success of 'MIRAI 2.0 R&I Week 2022' activity!

    Announcements

    02 December 2022
  • Welcome Prof. Dr. Pablo Froimowicz to be the Editor-in-Chief of New Environmentally-Friendly Materials

    Announcements

    26 October 2022