Latest Articles
Linguistic Exploration
Articles

The Impact of Language on Branding: A Comprehensive Analysis

In an era where consumers are presented with vast choices, effective communication is of utmost importance for brands who desire to establish meaningful connections with consumers and set a strong presence on the market. This study explores the multifaceted relationship between linguistic elements and brand identity, focusing on how strategic linguistic choices play an important role in shaping consumer behavior and enhancing brand engagement and visibility. The primary objective of this study is to examine the impact of language on brand perception. This paper aims to provide insights into how brands can leverage language to strengthen their market position and resonate with target audiences. The study employs a mixed-methods approach, combining qualitative content analysis of branding case studies with quantitative surveys assessing consumer responses to different linguistic strategies and qualitative surveys providing empirical data on consumer preferences and perceptions related to branding language. In analyzing linguistic strategies and their effectiveness in enhancing brand identity and consumer loyalty, this research is guided by Semiotics theory which examines how signs and symbols convey meaning, and social identity theory which explores how language shapes group dynamics and brand affiliation. The findings show that the strategic use of language in branding helps brands to make meaningful connections, convey their values effectively, and adapt to changing market dynamics, ultimately leading to greater branding success. This paper provides actionable insights for brands aiming to cultivate a compelling and resonant brand narrative and differentiate themselves in an ever-evolving competitive market.

New Environmentally-Friendly Materials
Review

Curated Topics on Novel Exotic Eco-Friendly Materials for Sustainable Rechargeable Battery Technologies

This work explores novel and eco-friendly materials that hold transformative potential in addressing the limitations of traditional rechargeable battery systems while aligning with sustainability goals. Beginning with a brief overview of global energy demand and rechargeable battery architectures, this curated study delves into four cutting-edge materials classes, each offering unique advantages. Nanocomposites for Silicon-based anodes represent a breakthrough in enhancing energy density and addressing volume expansion issues, which are the major limitations of silicon anodes. We explore the possibility of recycling silicon from photovoltaic (PV) panels and its associated Life Cycle Assessment (LCA) costs. The study then shifts focus to the realm of two-dimensional (2D) materials, highlighting their exceptional electrical, mechanical, and catalytic properties, which promise substantial improvements in (Li, Na, K-ion based) battery performance. Metal-organic frameworks (MOFs), with their tunable porosity and multifunctionality, are investigated for their role in polysulfide confinement and catalytic enhancement in lithium-sulfur and other battery chemistries. The next topic delves into bio-based catalysts, which have emerged as sustainable alternatives for facilitating electrochemical reactions, leveragin renewable resources to minimize environmental impact. Finally, conductive polymers are briefly considered for their ability to offer flexibility and conductivity, possibility of getting rid of inactive materials in batteries, paving the way for advanced, deformable energy storage devices. This compilation underscores the immense potential of these exotic materials in revolutionizing battery technologies, providing insights into their applications, challenges, and scalability. The discussion concludes with future perspectives on integrating these materials into commercial systems to achieve energy sustainability.

New Countryside
Articles

Development of Modeling Forage Crop Irrigation Using Fao– Aqua Crop 2012 Program, Salamiyya, Syria

To promote forage crop productivity in the drought–suffering Salamiyya area, overpopulation, and water mismanagement in the agricultural field, the modified FAO– Aqua Crop 2012 program which can be used with other programs to simulate the recommended strategies to select the best one for cultivating alfalfa, barley, and vetch, compared with the area’s farmer practices (control). The results showed the importance of the application of mathematical modeling to cope with the climate of the area, cultivation date, and land suitability for each crop from the method of irrigation scheduling. The results of the statistical analysis proved that there are significant differences between the number of days even the date of cutting, Branches number per plant, Plant’s height, and yield at (5%) level. Furthermore, the agricultural water productivity would be increased by 63%, 45%, and more than 120% compared to the traditional field application for barley, vetch, and alfalfa, respectively. The program confirmed that the sprinkler irrigation method is the best in terms of (WUE) and suitability to environmental and economic conditions. Employing the virtual water concept and changing the alfalfa cultivated area to barley or vetch, we can get a profit of 898,42 $/ha, saving 0.4–0.6 MCM/30–45 ha per year. Consequently, going ahead of the context of achieving sustainable development in this area. Finally, the integrated program AquaCrop and other programs can be considered modern and sophisticated tools to save water and costs in addition to obtaining very accurate results.

Food and Drug Safety
Articles

Impact on Hormone Disruption and Other Endocrine Abnormalities by Genetically Modified Foods and Other Contaminants in the Food Industry

The use of chemicals in the food industry and their manipulation has become a common occurrence. This raises concerns about the potential risks associated with prenatal exposure to these substances. It is important to understand how they can affect the fetus without the mother’s knowledge. The objective of this review was to examine the relationship between hormone disruption and other endocrine abnormalities in the context of the constant consumption of genetically modified foods and overexposure to chemicals used directly and indirectly in the agri-food industry. Conversely, the various classes of endocrine-disrupting chemicals (EDCs) have been demonstrated to disrupt endocrine homeostasis and are directly linked to the functioning of the different body glands, including the testicles, thyroid, ovaries, and so forth. However, there is also a possibility that they may be associated with an increased risk of gastrointestinal tract cancers, although this is not yet well-established. It can be hypothesised that the changes caused by genetically modified organisms (GMOs) may have metabolic effects in the medium and long term, such as the proliferation of adipocyte tissue. It can also be deduced that EDCs cause chronic pathologies when they are consumed frequently or when they are present in the environment. It is of the utmost importance that the general population is aware of the existence of EDCs, as this will enable them to ascertain whether they have been exposed and, if so, to make a timely diagnosis and, consequently, an appropriate treatment.

Cultural Arts Research and Development
Articles

Imagery, Fantasy, and Fiction: Magical Realism in Indonesian Literature

Literature is often regarded as a mere reflection of socio-cultural life. In fact, literature actually creates its own world, which ignores social-cultural boundaries and fantasy. Therefore, this research aims to reveal the representation of imagery, fantasy, and fiction in the context of magical realism in the novel Mustika Zakar Celeng by Adia Puja. This research uses a qualitative method with three focus approaches, namely semiotics, content analysis, and hermeneutics. The data source is the novel Mustika Zakar Celeng by Adia Puja. Data collection is done by reading, recording, and coding techniques. The result of this research is that Adia Puja’s novel Mustika Zakar Celeng is an aesthetic form of art created by the human creative process. This novel raises sexual issues in rural communities as well. The issue of sex causes social polemics, which leads to the loss of gender boundaries, ethics, and logic. By combining elements of reality and fantasy, the novel presents an absurd socio-cultural phenomenon of Sundanese society. The confluence of fact and myth results in the novel creating an "The Other" world.  Because of the infinite relationship, the novel is a representation of imagination that blurs the boundaries between fact/myth, logic/fantasy, realism/magic, which are built from social reality and fiction.  For this reason, an important implication of this research is that literary works can be a means of connecting interdisciplinary studies, to understand the complexity of socio-cultural dynamics in narrative texts.

Cultural Arts Research and Development
Articles

Mastering Performance-Based Tools for University Classrooms: How Forum Theatre Transforms Teachers

Teaching as a social practice involves a holistic approach, including continuous interaction with all the social actors of the educational process as well as feelings, emotions, body movements, and voice. Few higher education institutions provide teacher preparation programs that integrate and prioritize corporeality alongside social-emotional learning (SEL) and its elements, such as empathy, emotional intelligence and social awareness. The gap between the theory and real-life teaching can be bridged through performance-based tools, such as forum theatre, in a teacher training course at universities or colleges. Such tools represent a transdisciplinary approach between drama and pedagogy with sketches or vignettes as the main technique eliciting discussion and personal reminiscences among students. The corporeality of performance sketches, inherent to any professional practice, and their spatial and temporal resemblance to real teaching settings are what imbibe this approach. The article demonstrates how this approach can  be implemented in teacher education. It argues that applying these methods when teaching both pre-service and in-service teachers can transform the teachers’ understanding of the inner world of their students, contributing to a better teachers’ cognitive and emotional empathy towards students. By using the Forum Theatre, teachers can address learners’ needs and interests and advocate for them with other actors in the educational process by being empathetic and attentive to classroom accommodations, extracurricular activities, learners’ sense of belonging, and by raising awareness among stakeholders in the learning process.

Cultural Arts Research and Development
Articles

Form Follows Meaning: An Analysis of the “Istana Garuda” Design through the Lens of Mimesis

This article analyzes the design of Istana Garuda as a representative example of mimetic practice in architecture. Since being announced as the winning design in 2021, it has attracted public attention and sparked debate due to its resemblance to Indonesia’s national symbol, the Garuda. The controversy is not only about its aesthetic and the building form and function validity but also questions the credibility of its designer, I Nyoman Nuarta, who, rather than an architect, is a professional sculptor. It is interesting because, in his design, Nuarta draws upon the Garuda symbol as a source of meaning and form, integrating it with the concept of “Archsculpt” to bridge aesthetic and pragmatic functions. This article aims to demonstrate that architecture, like other art forms, is a mimetic practice rooted in meaning. By adopting a mimetic approach, this article presents an analytical framework of form follows meaning in the design of the Istana Garuda. Through the lens of mimesis, this study emphasizes two important points: (1) the design of Istana Garuda is the result of an architectural process that foregrounds meaning rather than merely imitating the Garuda’s form, and (2) the mimetic approach can serve as an effective tool for creating architectural works that not only reinforce national identity but also preserve Indonesia’s profound cultural values.

Food and Drug Safety
Articles

Localization Challenges and Strategic Approaches in Implementing DRG Payment in China

The Diagnosis-Related Group (DRG) is a system of classification that categorizes patients into distinct diagnostic groups based on various clinical and resource consumption factors, facilitating a predetermined payment for each group and promoting efficiency in healthcare expenditure. This study comprehensively examines the localization strategies for the DRG payment system in China, highlighting the necessity for continuous optimization of DRG grouping and payment standards, strengthening healthcare quality and cost control, preventing over-treatment and ethical risks, and constructing a comprehensive payment system. It also emphasizes the importance of enhancing the standardization and informatization of healthcare data to support the accurate collection, analysis, and utilization of data, ensuring more precise decision-making and policy implementation. The analysis is based on a review of international DRG payment systems and their diverse applications, providing valuable insights and comparative perspectives for China’s DRG payment reform. The study concludes that the localization of DRG payments in China is not only a technical challenge but also a vital step towards modernizing the healthcare system, which will significantly impact the medical and healthcare sector in China by ensuring the sustainable allocation of healthcare funds, improving service quality, and fostering the fair and efficient development of healthcare services across diverse regions, and ultimately enhancing health outcomes for the population.

Announcements
  • Editor-in-Chief Recruitment Notice

    Announcements

    Dear Colleagues in the Academic Community,   Transportation Development Research is a newly established academic journal aimed at providing scholars with a platform for exchanging and sharing research achievements. Currently, we are seeking an experienced and dedicated scholar to serve as the inaugural Editor-in-Chief of our journal.   Responsibilities and Expectations:   Lead the academic direction and development strategy of the journal. Oversee the review process and select suitable reviewers to ensure the quality of submitted manuscripts. Collaborate with the editorial team to drive the day-to-day operations and development of the journal. Actively engage with the academic community to enhance the visibility and impact of the journal.   Qualifications:   Demonstrated excellence in the relevant field with a strong academic track record. Substantial academic and peer-review experience. Enthusiasm for advancing the development of the journal and the ability to lead a team. Active participation in academic discourse with a strong academic reputation.   Application Process:   Interested individuals are invited to submit their resumes and a letter of application for the Editor-in-Chief position to tdr@bilpub.com.   We look forward to your contributions in building Transportation Development Research into an outstanding academic journal. Thank you for your attention and support.   Best Regards,   Editorial Team Transportation Development Research

    29 December 2023
  • New Journal Alert: Urban Planning and Construction

    Announcements

    We are excited to announce the launch of our new journal, "Urban Planning and Construction," dedicated to exploring the dynamic field of urban planning and construction. As we embark on this exciting endeavor, we invite scholars and researchers to join us as esteemed editorial board members and editors-in-chief. If you are passionate about urban planning and construction and would like to contribute to this scholarly platform, we welcome you to apply as a self-nominee or recommend suitable candidates for the positions. Kindly download the Scholar Information Form, fill it out, and submit it to the editorial department. For the inaugural issue, we are offering a special opportunity to submit manuscripts free of charge. Yes, you read that right! We are waiving all article processing fees for the first edition. To maintain consistency, please refer to our author's guidelines for formatting details, available at: https://ojs.bilpub.com/index.php/upc/about/submissions. Feel free to contact our editorial department at upc@bilpub.com for any queries, suggestions, or submissions. Join us on this exciting journey as we delve into the realms of urban planning and construction together! Urban Planning and Construction Editorial Team

    14 September 2023
  • Transport Development Study Vol. 1 No. 1 (2023): Inprogress

    Announcements

    New Journal Launch! Transportation Development Research is excited to announce the launch of our inaugural issue! As we embark on this journey, we are searching for dedicated individuals to join our esteemed editorial board as editors and chief editors. Whether you would like to self-nominate or recommend someone, we welcome your participation. To express your interest, please download the Scholar Information Form, complete it, and submit it to our editorial office. Call for Manuscripts For the first issue, we are offering free manuscript processing. All article processing fees are waived! To ensure your submission meets our guidelines, please refer to the Author's Guide:https://ojs.bilpub.com/index.php/tdr/about/submissions. Contact Information For any inquiries or submission of the Scholar Information Form, kindly direct your emails to tdr@bilpub.com. Join us in shaping the future of transportation research! Transportation Development Research Editorial Team

    14 September 2023
  • Pre-publication of the first issue of Food and Drug Safety

    Announcements

    We are excited to announce the launch of a new journal, Food and Drug Safety, dedicated to the exploration of topics related to the safety of food and drugs. We are currently seeking qualified individuals to join our editorial board and serve as the chief editor. If you have expertise in this field, both self-recommendations and recommendations of others are welcome. To apply, please download the Scholar Information Form, fill it out, and submit it to the editorial office. For the inaugural issue, we are offering free manuscript handling and waiving all article processing fees. Authors are encouraged to submit their manuscripts in accordance with the guidelines outlined in the Author's Guide: https://ojs.bilpub.com/index.php/fds/about/submissions. For any inquiries or submissions, please contact the editorial office via email at: fds@bilpub.com. We look forward to your participation and contributions in promoting food and drug safety research! Food and Drug Safety Editorial Team

    14 September 2023
  • Classical Literature First Publication (Issue 1, 2023): Inprogress

    Announcements

    Welcome to our newly created journal! We are looking for editorial board members and editors-in-chief, and we invite scholars to nominate themselves or suggest suitable candidates. If you are interested, please download the Scholar Information Form, fill it out and submit it to the editorial office. It is worth mentioning that we will process manuscripts for the first issue of the journal free of charge and completely waive the article processing fee. Authors are kindly requested to refer to our author guidelines to ensure proper and consistent article formatting, the link to the guidelines is here: https://ojs.bilpub.com/index.php/cl/about/submissions . If you have any questions or need further advice, please send them to the editorial office at: cl@bilpub.com. Classical Literature Editorial Team

    14 September 2023
  • Congratulations on the success of 'MIRAI 2.0 R&I Week 2022' activity!

    Announcements

    02 December 2022
  • Welcome Prof. Dr. Pablo Froimowicz to be the Editor-in-Chief of New Environmentally-Friendly Materials

    Announcements

    26 October 2022