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Open Access Article

Professional Identity and Talent Development in Tourism Management under New Liberal Arts and GIUR Collaboration

  • Nan Chen
    School of Culture and Tourism, Henan University, Kaifeng 475001, China Research Institute for Study Travel, Henan University, Kaifeng 475001, China
  • Ruijuan Tian
    School of Culture and Tourism, Henan University, Kaifeng 475001, China
  • Yuancheng Liu
    Department of Leisure Service & Sports, Pai Chai University, Daejeon 35345, Republic of Korea
  • Yaosheng Gu
    Kaifeng Sports School, Kaifeng 475001, China
  • Qing Yuan
    School of Culture and Tourism, Henan University, Kaifeng 475001, China Research Institute for Study Travel, Henan University, Kaifeng 475001, China


Received: 11 May 2026 | Revised: 3 August 2026 | Accepted: 10 August 2026 | Published Online: 17 August 2026

Abstract

Against the backdrop of the rise of the "New Liberal Arts" and the collaborative integration of government, industry, academia, and research institutions, this study examines pressing issues such as the weak professional identity among tourism management students and the disconnect between talent development models and actual industry needs. The theoretical framework adopted in this study encompasses institutional support, perceptions of classroom atmosphere, professional identity, and professional adaptability, and analyzes the underlying mechanisms linking these constructs. Between December 2024 and September 2025, the research team conducted an online survey, collecting a total of 645 valid responses. The researchers used SPSS 26.0 and Smart PLS 4.0 software to perform reliability and validity tests, path analysis, and hypothesis testing. The results indicate that all dimensions of institutional support and perceived classroom atmosphere are significantly and positively associated with professional identity, with academic support and teacher-student relationships exhibiting relatively stronger predictive associations. Furthermore, a significant positive association exists between professional identity and career adaptability; while some dimensions exert indirect associations through professional identity as a mediating variable, others demonstrate a direct positive association with career adaptability. Drawing on the concept of the "New Liberal Arts" and the integration of government, industry, academia, and research institutions, this study makes a significant contribution to the theoretical literature on current tourism management students. It provides empirical evidence and practical insights for institutional development, the refinement of existing support systems, the creation of a positive classroom atmosphere, and the enhancement of students' professional identity and adaptability.

Keywords:

New Liberal Arts,Institutional Support,Classroom Climate,Professional Identity,Career Adaptability

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    Issue

    2026 Vol.2 No.2

    Copyright & License

    Copyright (c) Copyright © 2026 Qing Yuan, Nan Chen, Ruijuan Tian, Yuancheng Liu, Yaosheng Gu

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