Lexico-Semiotic Analysis of Pentecostal Social Media Signage in Livingstone, Zambia
Linguistic Exploration · 1–11 · 10.55121/le.v3i1.458
This study conducts a comprehensive lexico-semiotic analysis of the social media signage employed by selected Pentecostal churches in Livingstone, Zambia. A qualitative descriptive design was adopted, utilizing a dual theoretical framework of Halliday's Systemic Functional Grammar (SFG) and Kress and van Leeuwen's Visual Social

