This paper delves into the evolving landscape of community engagement, exploring innovative methods to enhance the involvement and awareness of young individuals. Employing a comprehensive content analysis through a multiple case study approach, this research investigates cultural heritage initiatives in Taiwan, emphasizing the pivotal role of technology and digital platforms in engaging young audiences. The... more

The study explores young Chinese ethnic minority group (EMG) users’ social media using affordance for engagement when they engage in intercultural contact on social media platforms. Grounded on the affordances theory, the relationships between influencing factors and using affordance have been presented in the research framework. Through interviewing fourteen EMG participants, critical findings in this... more