This paper presents a theoretical and methodological model for applying the concepts of onomasiology and semasiology to studies on neology. The creation of a neologism can be seen as an onomasiological process (from concept to denomination), whereas the interpretation of a neologism may be regarded as a semasiological process (from denomination to concept). In other... more

In an era where consumers are presented with vast choices, effective communication is of utmost importance for brands who desire to establish meaningful connections with consumers and set a strong presence on the market. This study explores the multifaceted relationship between linguistic elements and brand identity, focusing on how strategic linguistic choices play an important... more