Generation Z’s Perceptions of the “Fear of Missing Out” (FOMO) Phenomenon in Online Shopping and Its Impact on Purchase Decisions
Journal of Behavioral Economics and Policy · 47-57 · 10.55121/jbep.v2i1.102454
This study adopts a qualitative perspective to deepen understanding of Generation Z’s subjective experiences regarding the Fear of Missing Out (FOMO) phenomenon in online shopping. Grounded in behavioral economics concepts such as loss aversion, scarcity effect, and bounded rationality, the study complements predominantly quanti
